Oh for Pete's sake.
According to this article, men are big babies who can't handle grocery shopping, and something must be done to make it easier for them.
Mandy Putnam, vice president at a Fancy Consulting firm, complains: "men do represent a large part of grocery shopping dollars and they aren't being very well accommodated."
Boo f*cking hoo.
There were so many annoying things in this article that we could be here all day, but let's start with a health-related aspect because at least in theory, this is a Health and Fitness site.
One of the main stressors for men attempting to navigate the scary aisles of their local grocery stores is this: there are too many choices. They're having melt-downs in the cereal aisle, according to Putnam. Well, it's true: in a big supermarket, there are tons of things you don't want that you have to wade through to find the things you do.
The implication is that to make it easier for men, there should be fewer choices so they won't get confused. Hmm. Well, what would that mean?
It would mean we'd all shop at Very Large Convenience Stores from now on. And we'd get to buy what the Average Consumer wants to purchase. Are Average Consumers healthy eaters? Hell no. Which items would be the first to go to make the shelves less intimidating to men when they're searching for their Doritos? My guess: all the healthier choices that are less popular than the regular versions. Say goodbye to the low salt version, the whole wheat version, the 50% less sugar version, the entire Organic section.
The fact that there are generalizations and stereotypes in the article didn't bother Crabby. It didn't say all men. And she is prepared to believe that, on average, men are less likely to ask for help, less likely to bother to find bargains, less likely to try new things, more likely to abandon the search for an item if they can't find it easily. What bothers Crabby is the implication: that this is the store's problem.
Crabby thinks the real problem is one of entitlement. Grocery shopping, if done carefully, is a pain in the ass. For everyone. But many men (not Crabby's fine male readers, though they are certainly Manly Men) don't think they should have to do it. Not really. It's women's work, even the women who also have full time jobs of their own.
In fact, in pointing out that more men are shopping now, the article noted "71 percent of men said they had shopped in a grocery store in the past three months." Turn that on its head: almost a third of men haven't been in a grocery store in the last three months.
So Crabby will take a deep, calming breath and cease her ranting for now. But she's curious what you all think: do men need special accommodations in grocery stores? Is Crabby just being small minded about this?
Answers to these questions or any other grocery or non-grocery related thoughts are most welcome below.