Really, there's just one rule?

And if we follow it, we can all have a flat stomach?

You've seen the ads all over the internet. They're almost, but not quite as annoying as the woman with the fakest looking wrinkles ever in the history of fake wrinkles, who gets her face magically erased, over and over and over again. (God I HATE THAT AD!!!)

At least the "1 Rule" ad doesn't usually come with a picture, but it's still all over the place. It says there's 1 rule for a flat stomach, and you must Obey it. If you do, you will lose one pound a day, or eleven pounds in two weeks, or 45 pounds in 12 weeks. Whatever. Bottom line: you'll shed buckets of belly fat in no time flat.

Just one simple rule! Do you know what it is? Seems like if it was that powerful, we'd all have heard about from other, more reputable sources. But still... what could they be referring to? Could there really be some simple principle we've all been overlooking?

So raise your hands... (Virtually, that is--unless you want the folks at work looking at you funny). How many of you smart, educated, sophisticated, health-conscious, discerning Cranky Fitness readers just couldn't help yourself and finally had to click on the link to find out the One Rule?

I did.

After swearing to myself, over and over, that I would not let curiosity get the better of me and send traffic (and thus, money) to whatever sleazy entity no doubt lurked behind the come-ons, I finally couldn't help it.

So you want to know what the secret is? As a public service, Cranky Fitness will tell you, so you can avoid soiling yourself by clicking on any of these slimy ads.

Hi Anna! Hi Pam! Hi Brook!

Here's what happens when you click on the "1 rule" ad: you usually end up at someone's blog or web page. There you find out the secret, which we will now reveal.

The secret is buying the right combination of weight loss products. The funny thing is, the products change, so the "1 rule" is really "many rules!" Sometimes it is an acai berry thing and a colon cleanser. Sometimes it Wu Yi, or a mysterious fat burning concoction called Slim 365. Do these products work? Well, they must, right, just look at the photographic evidence!

Photographic Proof the One Rule Is Totally Awesome and Effective

What more do you need? Here is a picture of Pam Burgess, from Burlingame, California. She has 2 kids and a wonderful husband. She lost 45 pounds using a combination of two free trial products she saw on TV! Here is a picture of her in July and another one three months later.

Pam in July, and 3 months later

Still skeptical? Well, there's more proof:

Here's Anna Matthews, who also has 2 kids and a wonderful husband. She also lost 45 pounds using a combination of two free products she saw on TV. Here is a picture of her in October, and another one three months later.

Anna in October, and 3 months later.

Isn't that amazing? Two entirely different women, using different versions of the 1 Rule, with such amazingly similar results! So see, there's nothing at all fishy here to worry about.

Endorsed by Oprah, WebMD, Dr. Oz, and CBS!

Depending on the ad you get, you can read the less questionable claim that some of the ingredients of these products have received favorable attention in the press. But some versions take it further and claim the products themselves are being touted by folks who would obviously know better. WebMD, for example, has since updated its acai berry article to make clear that there is little research supporting the weight loss claims, but it's still being held up as a major endorser of these products.

Scam Scam Scam Scam

Regular readers of Cranky Fitness do not need me to tell them these ads are bogus. But many folks out there do not have the time, energy, or motivation to educate themselves about what it takes to lose weight in a healthy and realistic way. Others know damn well what it takes, but don't want to face the depressing reality of eating less and exercising more. They allow wishful thinking to take over and they order this crap and hope for the best.

Here is a link explaining how at least some of acai berry weight loss scams work. But the fact that I even clicked on one of the little f*ckers just shows you how even the sleaziest of come-ons can be tempting to check out.

Ick, I feel so dirty!!!


Heard of any other Creepy Weight Loss solutions you want to warn folks about? Ever been taken in by one?