November 14, 2011

Vitamin D-packed Mushroom Powder and other Shocking Discoveries (Plus Giveaway!)

A couple weeks ago I was lucky enough to attend the "2011 Dole Healthy Lifestyle Summit" at the Four Seasons Westlake Village, sponsored by the Dole Nutrition Institute and the California Health and Longevity Institute. I had such a great time and came back with so much amazing information that  I immediately cranked out 7 Facebook status updates, 5 blog posts, and 183 tweets I totally freaked out and avoided writing anything at all.  But since I'm sincerely hoping to get invited to blogger events in the future, I thought it might be time to cough up something in the way of a Dole recap.

Now when I first got invited to the event, I swear it was called the "Dole Health and Happiness Summit." But then somehow the name changed! I wonder if the organizers saw me cutting a ginormous swath through the buffet table, swilling up all their pinot noir, cavorting sans swimsuit in the hot tub, making burdensome special requests of hotel staff, giggling inappropriately with the other attendees, and swiping extra free samples of everything in sight? I'm guessing a frantic inter-office email went out: "Change the summit name, ASAP! Crabby McSlacker is obviously WAY too into 'Happiness' and has totally forgotten about 'Health!' Who the heck invited her, anyway?"

Anyway, despite all the fun, I did actually learn a lot of interesting stuff about nutrition and exercise while I was there. Plus, seeing as we're just kicking off Crabby's Crass Cavalcade of Commercialism the wholesome holiday entertaining and shopping season, I thought a healthy food-related giveaway might be in order.

So wanna find out what the deal is with the amazing mushroom powder, enter the giveaway, and learn about some other things I picked up at the conference? (None of which were communicable, btw, so you can put away the antibiotics.)

Here's what we got:

Mushroom Powder: A Natural, Vegan, Kick-Ass Source of Vitamin D.

So what's the deal with the Vitamin D Mushroom Powder?

Well, there's been a lot of press over the years about how important Vitamin D is for health, yet deficiencies are widespread--even among folks who think they're getting plenty. (And say, have you been tested yet?)  Unfortunate health ramifications can include osteoporosis, cardiovascular disease, cancer, arthritis, MS, and diabetes.

Many folks who don't want to risk skin cancer with lots of sun exposure try hard to get enough Vitamin D through either their diets or by taking supplements. But if you're vegan or vegetarian, that gets tricky. Most natural and supplemental sources of D come from animals.  The Dole folks also try to scare even non-vegetarians away from conventional supplements with the "ick" factor: they're generally derived from "wool grease, yeast or fish livers."

Strangely enough, mushrooms, like people, are able to synthesize Vitamin D from light. The Dole folks tinkered around for a while, and came up with a way of flashing light on the shroooms, packing 'em full of boatloads of natural Vitamin D, and grinding them into a powder. Voila! A natural, non-animal source of Vitamin D.

 Mushrooms Seeing the Light

But how does the powder taste? Just fine, thanks! We had lots of food during the conference with the powder in it, and it was undetectable. However, if you add a whole bunch to something to make it detectable on purpose, it can either add a little savory mushroom flavor to dishes that could use it, or it has a chocolate-like flavor when combined with sweet ingredients.  Since the conference, I've put tons of the stuff in smoothies, soup, scrambled eggs, and coffee and it hasn't grossed me out once!

There are also a whole ton of other health benefits from mushrooms, but I got the sense that from a  marketing perspective, consumers prefer a simpler message. So Vitamin D it is.  Sadly though, while the plucky Dole Nutrition Institute research folks are enthusiastic about the product, it doesn't seem to have the usual behemoth Dole Brand backing.  This means outreach is charmingly grass roots.  They're talking to bloggers and having recipe contests! If you don't win a bottle in our giveaway, you can go to the Dole Depot to order, because the stuff isn't in stores.  Poor mushroom powder! It's so good for you, and could be a staple in vegan or vegetarian households, yet apparently it's not sexy enough for grocery stores.  I have to confess, I'm rooting for it.

What else did I learn at the summit?

Other Health and Fitness Bloggers are Way Better At Everything Than Crabby, But That's OK!


The conference was a bit humbling, but the awesome bloggers who attended were so warm and approachable that I mostly managed to forget how much they all seemed to outclass me in terms of blogging, tweeting, networking, taking photos, demonstrating cooking skills, building marketing empires, and running marathons.  (Seriously, two attendees ran marathons right after the conference was over.) 

For much better coverage of the conference and great pictures, check out several great posts by Meghann at Meals and Miles, starting with The Test Kitchen, Monica's awesome posts at Run Eat Repeat including the Dole Healthy Lifestyle Summit, and two excellent reports by Kristin at Iowa Girl Eats.

Kristin (Iowa Girl) and Crabby,
Eating For the Thousandth Time That Day

Tina also has several great posts about the summit at Carrots and Cake, and just as I was about to post, I found Jenn and Tish showed up at Fit Bottom Girls with another fab recap!

 Knowing Jen & Tish would be there I even went to yoga...!

Perhaps the most fascinating (to me at least) coverage of the summit was by Lorrie from The Token Fat Girl, summing up what it's like to feel insecure and out of place at these sorts of things. I could relate! But she seemed so charming and friendly I had no idea she felt that way at the time.

Not All Big Food Companies Are Out to Poison Consumers, Ravage the Environment and Create a Nation of Junk Food Addicts!

So after a spending a couple of days in luxurious accommodations, enjoying personal wellness consultations, spa services, delicious cuisine, fine wine, and the company of a surprising number of PR and Dole folks, all of whom seemed to be incredibly helpful, brainy, inquisitive, funny, warm, and just generally awesome...the question arises: can one really be objective about the company hosting such an enjoyable event?

Probably not! And yet there seemed to be genuine evidence all around, both in terms of Dole products and company values, that made me question how easily I tend to mindlessly stereotype any large, well-known food purveyor. I tend to think if it's Big and Successful, it's must be doing something nasty to get that way.

Yet from the subsidized company cafeteria which serves incredibly healthy food, to the fitness centers employees use, to the decision to use BPA-free plastics in their packaging, to the reduction of added sugars whenever possible... it really does seem like the Dole folks are trying to be positive force for health.

They specialize in fruits and vegetables, two things I am heartily in favor of.  Some of it, true, is packaged and processed. Would I personally buy their yogurt-covered Real Fruit Bites myself? Eh, probably not; they didn't rock my socks off, and I'm a health blogger who lives a couple blocks from Whole Foods with plenty of healthy snack and dessert options. But I also tried their Apple/Pear Fruit Crisp with a bit of nonfat vanilla yogurt on top, and wow, an excellent alternative to pie with a fraction of the calories, fat, and sugar.  I'd buy that with my own money!

I'm guessing that Dole's packaged products would particularly handy for busy families.  If you're a harried parent of 4 kids with a full time job living in an under-served community looking for a candy substitute with a long shelf life that will actually get eaten and not thrown in the trash? They've got what you're looking for. Their prepared salad kits win health awards; they were highlighting a gizmo that turn bananas into an ice-cream like dessert without adding fat or sugar...  they've got innovative packaging ideas that mean frozen blueberries that thaw into the consistency of fresh, bananas you buy by the bunch but that will ripen over time.  Not everyone has the time or funds to go to fancy specialty food stores and prepare time consuming complicated healthy meals from scratch.

Or maybe that's the 50 minute Swedish massage talking.  Who knows!

Farro, Ripe Bananas, Muscle Zappers, Smoothies in a Bowl, and other Miscellaneous Things I Happen to Remember

Besides the official presentations, there were also lots of opportunities to compare notes with other nutball health fanatics healthy living enthusiasts. There were some great tips from bloggers as well as the brainy folks at the Dole Nutrition Institute (who have a very informative nutrition website, btw). Had I taken better notes, I would have a lot more, but hell, this post is getting long anyway.

  • Farro was a whole grain I'd been meaning to check out because it's really good for you; they served it at one of our meals and it was delicious!
  • Ripe bananas actually contain as much resistant starch as greenish ones. (If you've been following the whole resistant starch thing that the Prevention Magazine folks have been pushing then hooray! If not, then never mind.)
  • If you pour your big ol' green smoothie in a bowl and eat it with a spoon, it takes longer and you feel more like you've had a "real" meal.
  • There's a contraption you can wear that zaps your muscles and makes them contract involuntarily; I got to try it and it was trippy! If I ever test one out for real, I'll be sure to let you know.
  • Future generations may not be as hopelessly screwed-over as one would expect by the proliferation of junk food! There is a program called Teaching Gardens bringing gardening, cooking classes, and an appreciation of whole foods to schools nationwide.

Oh, and if I Ever Become a Powerful CEO of a Multinational Corporation I'm Going Straight to CHLI for an Executive Physical and Then I'm Going to Have a Massage and Perhaps Become Immortal

We got a tour of the California Health and Longevity Institute, and wow, who came up wit the incredible idea to combine medical services, nutrition, fitness and wellness services, cooking classes, weight loss packages, and then put it all in a freakin' Four Seasons Spa??? You can get physicals, serious medical treatment, cosmetic and dental work, and tweak your lifestyle with all kinds of consultants and coaches. Never before have I toured a medical suite and found myself not wanting to leave! Well, not unless heavy sedation with euphoria-inducing controlled substances was involved.  And hey, for reality tv show buffs, apparently Extreme MakeOver Weightloss Edition is filmed there. I got a consultation with exercise specialist Laurie Streff, who was awesome. (And yes, Laurie, I'm still doing my intervals, I swear!)

And Now, Finally, To The Giveaway!

Five count 'em, five, people can win a container of Portobello Mushroom Powder by leaving a comment indicating that you'd like some by Thursday November 17th. The Random Number Generator will pick the winners among those interested.  Kind enough to leave a comment, but don't really want a bottle? Well, in order to keep from hurting the mushroom powder's feelings, there's no reason to go out of your way to say so.  I'll just draw from comments that mention wanting to try it. (And hey, maybe a stocking stuffer for the vegetarian in your life?)

Sadly, due to food shipping issues, this one is U.S. only. (But remember, we still have Jillian's  BodyMedia Fit Armband giveaway going, also until Thursday night the 17th, and anyone can enter that one). Both drawings will happen Friday the 18th, so be sure to check back to claim your prize.

Wow, the post lasted almost longer than the conference!  Want some mushroom powder, or have any thoughts about corporate-sponsored get always, packaged food, fruits and vegetables, or anything else?


  1. I probably eat mushrooms every day. One of my favest things. So, add me to the giveaway!!!!

    And man, that longevity center..sounds like a place to emerge all healthy swan-like. ; )

    You cracked me up with the "too much happiness!!!!" thingie. ha

  2. I like mushrooms! And powder's good, too, I guess. What I'm saying is, pick me!

  3. I would LOVE to try the mushroom powder. I was diagnosed with a Vit D deficiency over a year ago and have to take supplements daily even though I am a sun worshiping, milk drinking gal..

    And thanks for ALL the info about Dole and the conference..

  4. Dang. I wanted to win the shroomie powder. Oh, well, I'm sure there'll be other chances.

  5. Oh man, I would LOVE to win this. I'm vitamin D deficient, and am always interested in new ways of getting more (not that the three vitamin D pills every night aren't the bee's knees. Sigh...)

  6. Wonderful post Crabby and if I wasn't allergic and living in Canada, I would certainly want to try your powder.

  7. I'd love to try some of this! I live in Alaska, where we are losing daylight rapidly. This could help!

  8. Hiya Crabby, I'd love to try it. I also love your coverage. If I do not win any mushroom powder, I'll still love your coverage...just be slightly lacking in mushrooms.

    As I think of it now, I'm already slightly lacking in mushrooms, so I'll be no better and no worse off than I am right now.

    Which, in fact...

    "I....feeel...HAPPPPPY!!!! I...feel...happpppy!!!"

  9. I'm very curious about this mushroom powder, so I'd love to give it a try!

  10. I would love to give this a husband HATES mushrooms....but if it is a powder form, he will never know....And what he doesnt know wont kill him :) Please enter me into the giveaway :)

  11. Great looking product. I'd love to try it and spread the good word.

  12. I'd love to try the mushroom powder and spread the good word of its existence.

  13. I don't eat mushrooms and regret that they gross me out because they have so many health benefits. But maybe if they are hidden in powder form... I'd love to try it

  14. Wow, what a post. Sounds like a great conference. I would love to try the mushroom powder. Sounds like a great product. Thanks for sharing you stash of shrooms.

  15. I can't abide the texture of cooked mushrooms, so this powder sounds like the perfect solution for my picky self.

    That conference sounds fascinatin, Crabby. I'm glad you had the chance to attend such.

  16. Mmmm! A reason to make my family eat more mushrooms! (Which I love but they do not.) I swear the mushroom is a miracle food. Really.

    Only you could find so much happiness as to make a conference change their name. :)

  17. I would love to try this! I am currently taking Vit D supplements to boost my poor levels, and I love mushrooms.

  18. Very interesting. I shall look for mushroom powfer next time I'm shopping.

    I think more companies should whisk you off to be dazzled and pampered -- I think any company with enough class to do that is one I could trust!

  19. Sigh. I got so fed up with Autocorrect that I turned it off. Revenge of the iPad: powfer :(

  20. Yes, i'd love to try this. It sounds like a much more fun way to get vitamin D than with a little pill.

  21. I'd love to win this mushroom powder!

  22. I would have loved to be a fly on the wall watching all this fun!!! AND yes, I know about that reality show & watched it! :-) Lots of fun meeting fellow bloggers & nice accommodations so heck, good for you!

    I am not sure about this powder if itasteses like mushrooms. I know they are good for you but I am not a fan but maybe hubby would use on his meat! ;-)

  23. I would <3 some mushroom powder

  24. Dole really needs to have you guys fly to Hawaii next time.

    I hate mushrooms but if you say that this is a good way to eat it and you can't taste it than I trust you cranky.

  25. Sign me up to win the magic schroom powder. I live in Seattle, won't see sun for many months!

    Thanks for the coverage of Dole. Glad all food companies aren;t out to kill us...

  26. Wow the mushroom powder sounds amazing. Nice to be able to add to foods without my kids knowing.

  27. I like mushrooms! A little known fact about medicine is that most radiologists are related to mushrooms living in darkness with a small light source for them to stare at :-)

    I just wondered, why didn't Doll invite more guys to the party? Seems a little sexist to me!

  28. I Love mushrooms. I've had health issues as far as deficiency and would love to try something that would help me. Something I could use in my morning fruit and veggie smoothies would be perfect. Please~ I really want to win this giveaway! Thank you!

  29. man even *I* grew so so so intrigued seeing all the SCHROOM TWEETS!!!

  30. Mushrooms are just about my favorite food. I'd love to try this stuff.

  31. Thank you friend i find your blog very creative & informative.

    mlm software noida

  32. This powder sounds kinda fascinating... especially with the subtle flavor changes you mention!

    Would definitely love to give it a shot.

  33. its really good that eating mushrooms we can be fit n fine but i am not in condition to eat every day.

  34. This sounds like a nice alternative to Vitamin D supplements.

    I almost always recommend more Vitamin also helps prevent the excretion of calcium from the body, which is gaining more attention as a cause of osteoporosis.

    Thanks for the post!

  35. Your conference sounded like it was super. I am submitting my drawing entry and then am going to go back and hit all the interesting links you posted within your blog.

    I like mushrooms but just do not seem to eat many thngs that contain them. This powder would be great to give me all those great schroom benefits.

  36. Mushrooms are grosteque. I'm actually afraid of them. I need Mushroom Therapy.

  37. I used to love to cook with cream of mushroom soup. Since I have become "ingredient aware," I stay away from that stuff. Pretty horrible.

    Did they mention using the mushroom powder as a substitute? How? With Greek yogurt maybe?

  38. I have been looking for a source of d3 but unfortunately the dole institute has a study that show s this powder increased the level of d2 and decreased the level of d3 in its test subjects, a bunch of adolescents in sports.oh well. I am allergic to lanolin so I really wanted to try this because my vit d3 level is 10.


Thanks for commenting, Cranky Fitness readers are the BEST!

Subscribe to comments via RSS

(Note: Older Comment Threads Are Moderated)